2 Girls Some Nutz

Brand, Brand Identity

2 Girls Some Nutz boldly embodies its roots in Americana, drawing inspiration from the nostalgic charm of general store facades and iconic Southern gas stations where boiled peanuts remain a cherished tradition. Our mission is clear: to introduce the Pacific Northwest to the beloved Southern delicacy of boiled peanuts, and offer southern transplants a taste of home reminiscent of the highways and hometowns they left behind.

At the heart of our branding is a logo that pays homage to the humble peanut, employing a blocky historic typeface that artfully mimics the contours and texture of a peanut shell. This distinctive mark evokes a sense of tradition while signaling our commitment to quality and authenticity.

In a playful nod to Southern style, we've crafted a custom peanut camo pattern, a whimsical touch that resonates with those familiar with the region's fashion sensibilities.

Central to our brand identity is our friendly peanut character—a gender-neutral reinterpretation of the classic pin-up and mud flap motifs found in American culture. While the peanut engages in what could be considered "sexy" poses, it does so with a playful twist, challenging stereotypes and expectations. At 2 Girls Some Nutz, we're proud to defy convention as a business owned by two women, infusing every aspect of our brand with humor, authenticity, and a touch of Southern sass.